What was the most popular font in the 1960s? Valent – Font and Logo Templates Valent is a bold font for bold statements! With its thick body and charming serifs, Valent is perfect for vintage inspired retro logotypes and designs, as well as for branding projects, packaging and big magazine headlines. The package includes lowercase and uppercase letters, numbers, punctuation, stylistic alternates, and multilingual support. It’s great for logos, labels, books, invitations, headlines, advertisements, and more.
Neophtye Typeface is classic vintage with inspiration from the ’60s and ’70s. A bold typeface that is fun, playful, and laidback. Wanderlust is a beautiful vintage soft vintage typeface. Jassin is a fun and groovy typeface with a bold personality.
But Futura, Helvetica, Univers, and Eurostile were by no means the only typefaces favoured by mid-century designers. Geometric and uniform sans serifs are indeed typographic symbols of modernism. What made the ad so striking (besides the spare photography and Julian Koenig’s clever copy) were the short paragraphs punctuated by single-word lines, all set in a typeface rarely used for text: Futura. Designer Helmut Krone used a traditional ad layout: two-thirds image, one-third copy, with a headline between them. The credit for sparking this shift could go to Doyle Dane Bernbach, whose “Think Small” ad for Volkswagen turned heads in 1959. Mid century typeface: Futura and the clinical side of modernism The short, bold, sans-serif statement was a stark reaction to the hand-rendered script lettering and long-winded copy that cluttered print advertising of previous decades. McKann Erickson’s campaign exemplifies a 1960s revolution of clean, modernist typography. In the documentary film, Helvetica, graphic designer Michael Bierut sums up the mid-century modernisation of graphic design by describing a single Coke ad from 1969. Desk calendar using Futura Black, photograph courtesy of H is for Homeį Mid century typeface: Helvetica and the cold sans serif